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eTableTop is an Authorized Arzberg Dealer

Arzberg - The porcelain brand that's been making design history since 1931

The name of the Arzberg brand, which goes back as far as 1887, has stood for design, aesthetics and quality for decades. Arzberg has always put the style of its products at the centre of its corporate policy. With an eye on future developments and trends, it does not adapt the style of a particular period, but influences it. The resulting styles, which prove themselves over the years with their timeless elegance, are consistently pursued.

The design expertise of the Arzberg brand is expressed in its focus on highly attractive and, at the same time, functional values. Following this principle, porcelain is produced which combines usefulness, functionality and quality, as well as high standards of design and aesthetics.

The designers of the classics

Renowned designers have made considerable contributions to Arzberg's success story. The cooperation with Dr. Hermann Gretsch at the end of the 1920s set a new course for Arzberg: "his" design, the "1382", made history. Since 1931 this porcelain classic has sold with great success. Only Trude Petri's "Urbino" can look back on such a long history. This is proof that well designed products are not merely passing fashions, but represent classic design principles - like those of the Arzberg brand - with an enduring quality. "We can no longer afford to bring things on to the market which the consumer will tire of after a short time because they are impractical, out-dated and old-fashioned" - Hermann Gretsch's aspirations for porcelain are just as relevant today as they were then.

Alongside Gretsch, Heinrich Löffelhardt, former colleague of Prof. W. Wagenfeld at the department for design at the Regional Trade Office in Stuttgart, and later head of this department, has had a formative influence on Arzberg's development as a "design brand". His cooperation with the Arzberg porcelain factory resulted in numerous designs, all of which reflect Heinrich Löffelhardt's high aspirations for utility porcelain. When asked about his work, Löffelhardt replied: ". . . in industrial design, large-scale production is very important. In order to be able to produce on a large-scale, a shape is first of all required which is so good that it is worth duplicating. . . ". It is precisely this which ensures that well designed products are not merely passing fashions, but represent classic design principles - like those of the Arzberg porcelain factory - with an enduring quality. The designs which resulted are just as modern today as they were then.

Many famous designers have accompanied Arzberg on its path "to good design". Hermann Gretsch, Heinrich Löffelhardt, Hans-Wilhelm Seitz, Matteo Thun-Hohenstein, Ulrike Bögel, Lutz Rabold, Dieter Sieger, Michael Sieger, Carsten Gollnick, Andreas Seegatz and Claus Eifler, Heike Philipp Prechtl - just to mention a few.

Design expertise

Further proof of Arzberg's design expertise can be seen in the multitude of prizes it has been awarded. These include: the "Red Dot for excellent design quality" which was awarded by the Design Centre North Rhine-Westphalia in 1997 for the "TRIC" collection (design: Michael Sieger, Sieger Design). The LOOP design (design: A. Seegatz, C. Eifler, stars, Milan) was presented the IF award from the Industrie Forum Design Hanover in January 2001. In March 2001, the "CUCINA" collection (design: Hans-Wilhelm Seitz) received the much sought-after "Red Dot" (formerly: Roter Punkt) for excellent design quality from the Design Centre North Rhine-Westphalia. In March 2002, the "Red Dot" was awarded for "MOVE" (design: Hans-Wilhelm Seitz). And the "PROFI" collection (design: Heike Philipp Prechtl) was presented the IF award from the Industrie Forum Design Hanover in 2004.

The Arzberg brand name stands for design that stands the test of time. Apart from the original Form 1382, a good example of this is Form "2000", which Heinrich Löffelhardt designed in 1954. At the end of the 1960s, the Federal Chancellorship in Bonn chose to order its conference chinaware from the Arzberg porcelain factory. For this special purpose, the classic, Form "2000" was given an exclusive finish: golden edges and the golden crest of the Federal Eagle decorated the pieces and underlined the clear and expressive design of this collection. Since then, national and international guests of the Federal Chancellery have had their meals served on porcelain from Arzberg. In 2001, on the hundredth anniversary of the birth of the designer Heinrich Löffelhardt, the Federal Chancellorship in Berlin had its conference chinaware range expanded and purchased other articles from this special edition from Arzberg-Porzellan GmbH - further confirming this company's design expertise. Helmut Sättler also thinks that the future lies in the strength of the brand. "Brands are the future. We do not just make products - certain values are associated with our collections. With the Arzberg brand we do not only sell porcelain, but also history, design and quality. Porcelain is therefore not only a basic commodity for the table, but also an expression of style, enjoyment and joy in table decoration. And we will use this opportunity to make sure that Arzberg remains "the designer brand" of the future. "

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